Lead Generation strategies change and evolve with technology. Gone are the days of door-to-door salespeople and cold calling prospects. With the internet’s help, the marketing world has completely transformed into a digital-based medium.
In order to get you and your company aligned with the changing times, we at LoracMedia, have come up with five powerful and effective lead generation tactics that you must implement in your next marketing strategy.
1. A/B Testing
Also known as split testing or bucket testing, this is where you compare two variants of a webpage or app against each other to determine which version performs better.
AB testing is basically an experiment where two or more types of the same page are shown to users randomly—using statistical analysis to determine which variation performs better for a given conversion goal. This allows you to move from guessing which method works to a “we know this works” approach, allowing for guaranteed ROI.
By merely dividing your web-traffic in half and directing them to the variant as the other half is directed to the control, you can then analyze the statistics and determine which web page provides better results.
2. Long-Tail Keywords
Long-tail keywords are more specific keyword phrases that visitors are more likely to use when searching for a particular niche product.
For example: if you are a firm that sells sculptures and wood-carvings, the chances are that your pages are never going to appear near the top of an organic search for “statue” or “wooden show-piece” because there’s too much competition (unfortunately, this is a problem for smaller companies and startups). But if you specialize in abstract contemporary sculpting, keywords like “abstract wooden sculptures” will help consumers find exactly what they are looking for.
However, with long-tail keywords, you will draw less traffic than a more common one. But the traffic that visits your website will be more focused, more committed, and more desirous of your services.
Leadbots are specially designed chatbots for individual markets. They help gather information about leads and also help in lead qualification and appointment setting.
Domain visitors engage in conversation with your LeadBot, and once the necessary information is gathered, it is then passed onto the CRM system or the sales team.
The benefit of using a LeadBot is that they are a one-time investment, and all you have to do is sit back and watch the leads land right into your inbox.
When building your LeadBot, there are three main parts to a LeadBot script that you have to follow:
- A greeting
- Questions and follow-ups, taking into consideration their answers
- A sign-off, thanking your new lead for their time and giving them an estimated time-frame for your sales team to get in contact with them.
4. Lead Magnets
If you want to be successful in obtaining clients on the internet, you will need to build an email list. The best way to do this is by creating a mailing list via a lead magnet.
A lead magnet is a trade between your firm and a prospective client. The potential customer gives you their information like their name, email, and phone number in exchange for an incentive.
What makes a good lead magnet?
- High perceived value: The majority of your audience will not be attracted to your lead magnet if you offer them a free newsletter subscription because, in all honesty, it is merely not valuable enough to them.
According to the industry you are in, your lead magnet should be seen as something precious and exclusive; for example, several new companies have started using a “spin the wheel” system, where the user inserts their email address, and they are allowed to spin the wheel, which has several offers, discount codes, and some even have free products available, if the visitor is “lucky.”
- Instant gratification: Your domain visitors are continually looking for a quick fix to their problems. If your lead magnet is capable of filling that gap, you will build a high-quality email list almost over-night.
- Demonstrates your unique selling proposition: When your prospective consumers interact with your lead magnet, they should be convinced that your product/service is superior to your competitors.
5. Website Personalization
Website personalization is where your domain visitors get to have a personalised experience tailor-made to their needs. Website personalization uses previous browsing data to best fit and enhance the visitors’ user experience.
Amazon and YouTube are prime examples of companies that use website personalization.
Two Amazon home pages will never be the same– this is because the algo tracks what you search for and utilizes it to recommend new products that you might like.
Similarly, YouTube keeps a track of what you watch throughout the day along with the watch time spent on specific videos to personalize your experience and recommend videos that you can enjoy.
Website personalization is essential merely because consumer expectations have shifted towards a more personalized digital experience that mirrors what they receive offline.
Also, consumers have grown accustomed to these experiences from their news feed, social network, and shopping recommendations. This has led to several business leaders having account personalization as their top e-commerce technology investment priority.
Generating quality leads efficiently and sustainably is a huge challenge for any firm, but implementing the strategies mentioned above will most-definitely see your business generate more leads instantly.
Here at Lorac Media, we specialize in high-quality and valuable lead generation for all businesses; contact us today for all your lead generation queries.