Social Media platforms have quickly become the most popular commodity on the internet, capturing everyone’s imagination, and garnering trillions of views and clicks on a daily basis.
Even the smallest slice of that pie of the entire social media audience is going to be extremely beneficial for your business.
However, most of the brands that are killing it on social media are B2C companies.
There do exist B2B handles, but the lack of global prominence of the industry on platforms such as Instagram and Twitter perhaps can be attributed to the following few reasons:
- Inability to grasp Social Media Management
- Ignoring Social Media thinking it’s not suitable for the business audience.
- Ignoring Social Media thinking that you are in a boring business.
- The misconception that Social Media cannot provide valuable leads.
All of these ideas are outdated and aren’t necessarily the truth.
This report by Statista estimates that there could be as many as 4.41 billion unique social media users in the world by 2025.
Out of these, finding your target audience who share industry interests with you and your company, is not just feasible, but also extremely rewarding.
The Myth of the Boring Industry
If you feel like you’re in a boring industry, even better for you, as social media mavericks have mastered the science of persuasive technology. The methods used and the designs employed are often captivating and attention-consuming. The content need not always be regarding your business either. In fact, we suggest otherwise further ahead in the blog, elaborately.
Here’s how you can up your social media game using these five simple tips.
1. Hiring Social Media Managers
If you want to build a stunning social media presence from scratch, it would be hard finding time and focus. For organic growth on social media platforms, you need a meticulous plan listed out by professionals. You can hire an in-house manager, or even contact an agency to outsource this work to.
Social media agencies have also started offering multiple services to cater to B2B industries. From lead generation, sales generation to a multi-platform social media presence, and content marketing, they do it all these days.
2. Looking beyond LinkedIn
Most B2B businesses think that LinkedIn is the social media platform specifically for them and reasonably so.
A study by Falcon.io finds that 64 percent of all corporate website visits 2come from LinkedIn alone.
However, integrating the other platforms into your social media strategy is essential for a complete image. Different platforms cater to their own audience and have a unique style of content. They often have different terminology associated with them too.
Multi-platform strategies should be devised who play to the strengths of each. Use Instagram and Pinterest for the graphic-centric development of public relations. Use Twitter to be topical, witty, and humorous in content. Facebook is an indispensable tool for targeting audiences and finding leads through running ads.
Also, constantly following up on connections made on a particular platform, by finding them on your other handles, increases the chances of lead generation, while making your network more cohesive.
3. Personal perspective
On social media, a personal touch goes a long way in generating reach and engagement. Always remember that there are real people seeing and reading your posts. Personalized content and stories will always connect more easily than mass-produced content.
There is no one formula. It will take some trial and error to understand what the audience connects to better. But building a personality online is highly recommended.
A good strategy is to maintain two pages on LinkedIn: one for your brand and one for your personal account. Bifurcate content accordingly and use a more conversational tone in the personal posts.
4. User-generated content
Much has been spoken about user-generated content and utilizing its immense popularity in marketing. For example, the controversial social media platform Tiktok generated huge revenues by influencer marketing and user-generated posts.
If implemented correctly the benefits from this are massive. You are not harnessing the creativity of one or two managers, rather a hugely diverse population, each with thousands of unique eyeballs following them.
Rarely any B2B company ventures into influencer marketing. This is all the more reason for you to give it a thought. Losing traditional salespeople to these organic influencers seems to be an emerging trend in many sectors. It could be the right fit for you too.
5. Counting the right likes
It might seem to you that likes are the only metric by which social media posts can be compared and measured. But it cannot be farther from the truth. In all honesty, there are about half a dozen metrics that measure success on social media. Some of them are:
- Organic reach
- Paid reach
- Follower count
If you’re a B2B interested in finding leads then the metrics might be very different from these. You might want to look at the following:
- Website visits/Profile visits
- Direct messages
Having a clear idea of what to measure will be key in finding out how you are faring in the new and constantly changing world of social media.
Have you implemented social media into your sales strategy yet?
We are way past the point of questioning the benefits of social media in generating leads and converting them into the business. The ingenuity of the whole thing is also that most of them are organically grown by mutually deciding humans. If it can work for thousands of other brands, it can work for you too. You just need to figure out how exactly it can work. For a good example of how a B2B company can have a stunning social media presence, take a look here.