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ACCOUNT BASED MARKETING

Account Based Marketing | ABM | Lorac Media

Target a single account for higher conversions

Account Based Marketing or ‘ABM’ is a strategy which focuses on marketing to one individual company or account which is more likely to become a buying customer or generate more revenue. 

What is Account Based Marketing? It is the process of focusing all resources on one specific company rather than the industry as a whole by designing personalized strategies catered for each company or account separately. ABM strategies bring in more value and strengthen your relationship with clients which helps in customer retention.

To execute such a strategy and reap its full benefits, very precise and well researched data is required. With an experienced marketing & research team, we have been extensively delivering great results and helping our clients reap every benefit from well executed ABM strategies. 

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